The ever growing and ever distinguished Sipsmith Gin were looking to embark on a Summer tour. A number of events and festivals were on the itinerary and Sipsmith wanted to host a Gin Shop to serve as a bar and masterclass area. Sipsmith's brand language of the old school, craftsmanship and a nod to Victorian detail was strong and unwavering. Our challenge was to retain this class and clarity yet design a movable, transportable and solid full 'Gin Shop' set which could adapt to any differing venue or pitch dimension. No mean feat!
We worked closely with Sipsmith to make sure the function of the bar would juxtapose with every fine detail of the aesthetic. From copper topped bar units to hand designed and hand screen printed bespoke tent lining. The biggest challenge was the 'Gin Shop Frontage,' we designed it to look like a Spitalfields Victorian medicinal shop front complete with columns and hand painted scribed signs. As the set had to be erected quickly and efficiently the entire set piece was designed to fit together like a 3D puzzle - not a single screw is needed!
CLIENT SIPSMITH GIN
PHOTOGRAPHY Ollie Harrop / Sipsmiths Press Photographer